Senior CRM Manager

Buddy.ai is looking for a skilled Senior CRM Manager with a strong background in lifecycle marketing and data-driven campaign execution, as well as a passion for optimizing customer engagement and retention

Buddy.ai, the world’s first AI tutor for kids under 12

Buddy.ai provides affordable, high-quality 1X1 instruction to children worldwide using our interactive, voice-based character Buddy the Robot.

Buddy is powered by proprietary AI technology for children and features a unique UX and gameplay. He teaches kids using voice- and tap-based games in a fun-filled world created by educational experts.

With 20 million downloads last year alone, Buddy is the most popular language app for children on Google Play and one of TIME Magazine’s World's Top EdTech Rising Stars of 2024. We are backed by top VCs and angel investors, including stars of the game industry, deep tech, and Hollywood.

Here’s a short video about Buddy.ai.

You will be responsible for driving user engagement strategies through effective CRM campaigns. Your goal will be to deliver a personalized and enjoyable experience for our users, increase customer lifetime value and ensure the long-term success of Buddy.ai.

Objectives & Outcomes

Develop and execute CRM strategies to increase free-to-paid conversion rates, leveraging segmentation and personalization to maximize impact.
Create automated lifecycle campaigns that engage and retain users at every stage from onboarding to win-back initiatives, resulting in a measurable improvement in retention rates.
Develop and implement targeted marketing strategies that drive engagement and encourage web users to try our app.
Continuously optimize campaigns through A/B testing, data analysis, and customer feedback to improve open rates, CTR, and overall engagement metrics.
Work closely with product, analytics, and marketing teams to ensure CRM initiatives are aligned with broader product and business goals.

Competencies

CRM Expertise: Minimum of 3 years of experience in managing CRM and lifecycle marketing campaigns in the Gaming industry or subscription-based apps.
Lifecycle Marketing Pro: Expertise in the end-to-end development and execution of automated email, push, and in-app messaging campaigns to drive retention and engagement.
Data-Driven: Proven ability to analyze customer data, develop segments, and create personalized campaigns that result in measurable performance improvements.
Cross-functional Collaborator: Strong ability to work across teams (product, analytics, marketing) to align CRM strategies with broader company goals.
Agile Execution: Comfortable in a fast-paced, iterative environment where you’ll continuously optimize for performance and adapt strategies as needed.
Analytical Thinker: Skilled in using data tools like Google Analytics, Amplitude, or equivalent platforms to track, measure, and report on campaign performance.

Gameplay (Here’s what you will do)

Build a CRM marketing framework from scratch.
Develop and execute CRM lifecycle campaigns across multiple channels (email, push, in-app messaging) to increase conversion, retention, and customer lifetime value.
Define and segment user cohorts based on behavior and preferences to personalize campaigns and maximize engagement.
Analyze campaign performance metrics and optimize campaigns to drive better outcomes.
Work closely with product and data teams to ensure all CRM efforts are informed by real-time user behavior and data insights.
Stay updated on the latest CRM trends, tools, and techniques to ensure Buddy.ai’s CRM strategies remain innovative and effective.

Position details

Geography: Fully remote, based between Eastern Time Zone (New York, U.S.) and GMT+3 (Istanbul).
Language: Must speak English. Russian is a plus.
Remote position: 100% remote with 2-4 strategic offsite sessions per year.
Compensation and benefits:
- Competitive market salary
- Paid sick leave and vacation days

Ready for the best job in the world!

We at Buddy.ai are leading the AI revolution in early learning. Our mission is to make 1X1 tutoring available for every child worldwide and help resolve the global teacher shortage. Here’s what sets our company apart:

Unique product: At Buddy.ai, we are pioneering the Multimodal AI Tutoring approach, which means our tutor is a virtual character that uses voice recognition and conversational AI to teach children. Buddy is the first product of its kind, so we innovate, brainstorm, prototype, playtest on children in a lab, and AB test using real users.
The leading consumer AI company in the early learning space: We have millions of users, and that number doubles year after year. Buddy is not another ChatGPT wrapper; we are developing proprietary AT technology for children that’s safe, fast, and compliant with COPPA and other regulations.
Mission-driven project: Our Company is inspired by our team’s experiences as immigrants and parents, as well as those of our children.
Impact and love: It’s a great feeling knowing that you are building an educational product that helps children thrive. You can always draw inspiration and satisfaction from the love of Buddy’s users.
Perfect job for Moms and Dads: Many (in fact, most) of our team members are parents. We draw inspiration from our children's experiences with Buddy.ai. It is a special feeling when your child admiringly asks, “Mom, did you really create Buddy?
Friendly, open, and informal work environment: Our small (but growing) team is horizontally structured. All product and financial metrics are openly discussed because we work collaboratively and share everything. No politics, no BS — we work hard and have a lot of fun in the process.
Contribution and growth: A small team means the opportunity for a large individual impact. The Company is growing fast, which allows team members to grow with it and create a lasting legacy.

Join us in our mission to provide high-quality 1X1 tutoring to every child worldwide using AI!