Senior User Acquisition Manager

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Sparkles

Buddy.ai is seeking a skilled Paid User Acquisition Manager, a master of Google Ads, Meta Ads, and mobile ad networks, to help scale our growing international business and educational impact.

Buddy.ai, the world’s first AI tutor for kids under 12

Buddy.ai provides affordable, high-quality one-on-one tutoring to children worldwide using our interactive, voice-based character Buddy the Robot.

Buddy is powered by proprietary AI technology for children and features a unique UX and gameplay. He teaches kids using voice- and tap-based games in a fun-filled world created by educational experts.

With 50 million downloads, Buddy is the most popular AI-based product for children and one of TIME Magazine’s World's Top EdTech Rising Stars of 2024. We are backed by top VCs and angel investors, including stars of the game industry, deep tech, and Hollywood.

Here’s a short video about Buddy.ai.

Your Mission

Drive profitable growth and invite millions of new families to boost their kids’ learning with Buddy by scaling existing UA channels and unlocking new ones while navigating a challenging and regulated space of apps for children.

Objectives & Outcomes

  • Scale existing paid channels from several hundred thousand dollars to a couple million monthly ad spending
  • Maintain and improve performance and ROAS as you scale paid UA by:
    • Tracking and analyzing the performance of different UA channels in our marketing mix
    • Continuously analyzing and optimizing paid campaigns for better conversion rates and lower CPA
    • Working with Buddy’s international creative team to generate, test, and optimize various creative assets across multiple languages worldwide
    • Helping to find the new scalable UA channels with the same or better performance
    • Using the wealth of data we have to inspire ideas and make informed decisions
    • Navigating the regulated environment of apps for kids with much more limited attribution capabilities compared to traditional apps
buddy

Competencies

  • Mobile UA Expertise: 5+ years of experience in UA for mobile apps.
    • Ideally: Subscription-based apps
    • Minimum: Freemium mobile games
    • Huge plus! Apps and games for children
  • TOP UA Channels Mastery: Minimum (combined) experience with the following channels:
    • 3+ years of Google Ads
    • 3+ years of Meta ads
    • 3+ years of video ad networks
  • Scaling Experience: Successful experience in scaling UA:
    • Minimum: From several dozen thousand to over $500K of monthly ad spend
    • Ideally: From $100K-$500K to over a million in monthly spending
  • UA and Data Engineering: Skills and experience in using UA platforms, MMPs, and Data platform APIs to create dashboards and automate UA processes.
  • Creative Engineering: Experience in the process of creative asset optimization, working directly with creative teams.
  • Use of AI: Experience in the use of AI tools in UA processes.
  • Agile Execution: Comfortable in a fast-paced, iterative environment where you’ll continuously optimize for performance and adapt strategies as needed.
  • Proactive: Self-driven and results-oriented.
  • Global Ambition: Experience in scaling international multi-language apps, or at least B2 English language proficiency.
  • Web-to-app or web-to-web experience is a huge plus!

Gameplay (Here’s what you will do)

  • Manage traffic acquisition across platforms such as Google, Meta, and video networks.
  • Work with creative assets, running a cycle of hypothesis generation, testing, analysis, and recommendations.
  • Oversee campaigns with monthly budgets exceeding $300,000, including launching and testing new hypotheses.
  • Stay updated on the latest UA trends, tools, and techniques to ensure Buddy.ai’s strategies remain innovative and effective.
  • Work with the Head of the Performance Marketing team in close cooperation with our Creative production team (which also runs Buddy’s YouTube channels).
  • Engage external contractors as needed.
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Position details

  • Geography: Fully remote, based between Eastern Time Zone (New York, U.S.) and GMT+3 (Istanbul).
  • Language: Must speak English. Russian is a plus.
  • Remote position: 100% remote with 2-4 strategic offsite sessions per year.
  • Compensation and benefits:
    • Competitive market salary
    • Paid sick leave and vacation days
    • Stock option in our growing AI startup
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Ready for the best job in the world!

We at Buddy.ai are leading the AI revolution in early learning. Our mission is to make 1X1 tutoring available for every child worldwide and help resolve the global teacher shortage. Here’s what sets our company apart:

  • Unique Product: At Buddy.ai, we are pioneering the Multimodal AI Tutoring approach, where our tutor is a virtual character that uses voice recognition and conversational AI to teach children. Buddy is the first product of its kind, so we innovate, brainstorm, prototype, playtest on children in a lab, and AB test using real users.
  • The Leading Consumer AI Company in Early Learning: We have millions of users, and that number doubles year after year. Buddy is not another ChatGPT wrapper; we are developing proprietary AI technology for children that’s safe, fast, and compliant with COPPA and other regulations.
  • Mission-Driven Project: Our company is inspired by our team’s experiences as immigrants and parents, as well as those of our children.
  • Impact and Love: It’s a great feeling knowing that you are building an educational product that helps children thrive. You can always draw inspiration and satisfaction from the love of Buddy’s users.
  • Perfect Job for Moms and Dads: Many (or most) of our team members are parents. We draw inspiration from our children's experiences with Buddy.ai. It is a special feeling when your child admiringly asks, “Mom, did you really create Buddy?”
  • Friendly, Open, and Informal Work Environment: Our small (but growing) team is horizontally structured. All product and financial metrics are openly discussed because we work collaboratively and share everything. No politics, no BS — we work hard and have a lot of fun in the process.
  • Contribution and Growth: A small team means the opportunity for a large individual impact. The company is growing fast, allowing team members to grow with it and create a lasting legacy.
  • A share of our success: This key role grants a Stock Option because when we win, we win together

Join us in our mission to provide high-quality 1X1 tutoring to every child worldwide using AI!

Apply to join the Buddy.ai team