Head of Growth: Subscription Funnel Master

Buddy.ai is looking to hire an experienced Head of Growth, a subscription app monetization and marketing grandmaster, ideally with web funnel experience.

Buddy.ai, the world’s first AI tutor for kids under 12

Buddy.ai provides affordable, high-quality one-on-one tutoring to children worldwide using our interactive, voice-based character Buddy the Robot.

Buddy is powered by proprietary AI technology for children and features a unique UX and gameplay. He teaches kids using voice- and tap-based games in a fun-filled world created by educational experts.

With 50 million downloads, Buddy is the most popular AI-based product for children and one of TIME Magazine’s World's Top EdTech Rising Stars of 2024. We are backed by top VCs and angel investors, including stars of the game industry, deep tech, and Hollywood.

Here’s a short video about Buddy.ai.

Your Mission

Increase Buddy.ai’s App LTV/CAC ratio by improving the App’s subscription funnel and developing web-based monetization funnels. Support the new stage of Buddy.ai’s scaling.

Objectives

• Optimizing Buddy’s mobile app subscription funnels to increase LTV/CAC
• Develop new web-based monetization funnels to increase subscription revenues
• Set up and manage a regular growth hacking process

Competencies

• Subscription app growth expert: 3+ years of experience in Mobile App Businesses with 1M+ MAU / $1M+ MRR
• Extensive track record of improving the LTV/CAC ratio for successful Subscription apps, driving revenue growth
• Experience with Web-to-App monetization and funnels
• Business-level thinking: Ability to see the business as a whole and achieve high-level business goals through full-funnel campaigns
• Product leadership: Drives growth through product management. Develops new monetization-related features/product updates with material financial outcomes
• Data-driven: Understands both product analytics and advertising performance measurement. Familiar with top tools and platforms
• Growth Hacker: Experienced in implementing or at least participating in growth-hacking processes
• Startup mindset: Hungry, scrappy, fast, and aggressive. Achieves more with fewer resources in a shorter time
• Team player: Ability to fit into an existing team and collaborate in a fully-remote international environment
• Global mindset and ambition: Strives to build a global, world-changing product and make an impact
• Fluent English: Required to interact with a growing international team

Gameplay (Here’s What You’ll Do)

• Work directly with the CEO in tandem with the Head of Performance Marketing to drive profitable growth and impact
• Drive growth through funnel optimization:
• Strategize and generate growth hypotheses. Identify growth opportunities and develop data-driven hypotheses for optimization experiments
• Set priorities
• Manage the implementation of marketing and monetization-related features while working with designers and developers
• Experiment - organize tests of growth hypotheses
• Measure performance
• Begin by working with developers and designers from the company’s product team. Build a dedicated growth team over time
• Work with Buddy’s in-house Creative Production team to generate creative marketing assets and engage external contractors if needed
• Coordinate with the company’s core Product team to plan experiments
• Participate in the development of Buddy.ai’s overall strategy and plans

Position details

• Geography: Fully remote, based between Eastern Time Zone (New York, U.S.) and GMT+3 (Istanbul).
• Language: Must speak English. Russian is a plus.
• Remote position: 100% remote with 2-4 strategic offsite sessions per year.
• Compensation and benefits:
  • Competitive market salary
  • Paid sick leave and vacation days
  • Stock option in our growing AI startup

Ready for the best job in the world!

We at Buddy.ai are leading the AI revolution in early learning. Our mission is to make 1X1 tutoring available for every child worldwide and help resolve the global teacher shortage. Here’s what sets our company apart:

• Unique Product: At Buddy.ai, we are pioneering the Multimodal AI Tutoring approach, where our tutor is a virtual character that uses voice recognition and conversational AI to teach children. Buddy is the first product of its kind, so we innovate, brainstorm, prototype, playtest on children in a lab, and AB test using real users.
• The Leading Consumer AI Company in Early Learning: We have millions of users, and that number doubles year after year. Buddy is not another ChatGPT wrapper; we are developing proprietary AI technology for children that’s safe, fast, and compliant with COPPA and other regulations.
• Mission-Driven Project: Our company is inspired by our team’s experiences as immigrants and parents, as well as those of our children.
• Impact and Love: It’s a great feeling knowing that you are building an educational product that helps children thrive. You can always draw inspiration and satisfaction from the love of Buddy’s users.
• Perfect Job for Moms and Dads: Many (or most) of our team members are parents. We draw inspiration from our children's experiences with Buddy.ai. It is a special feeling when your child admiringly asks, “Mom, did you really create Buddy?”
• Friendly, Open, and Informal Work Environment: Our small (but growing) team is horizontally structured. All product and financial metrics are openly discussed because we work collaboratively and share everything. No politics, no BS — we work hard and have a lot of fun in the process.
• Contribution and Growth: A small team means the opportunity for a large individual impact. The company is growing fast, allowing team members to grow with it and create a lasting legacy.
• A share of our success: This key role grants a Stock Option because when we win, we win together

Join us in our mission to provide high-quality 1X1 tutoring to every child worldwide using AI!